Local SEO is the location based Search Engine Optimization. The process helps you rank better in local searches. For instance, if you run a dental clinic in a small town and are only interested in gaining local patients, Location based SEO would increase your business (website or page) visibility to people near to your business. If someone searches for “dental clinics near me,” in that town your business will be shown on top of the search engine results. Because most of the businesses operate locally, local SEO is now high in demand. Therefore it is imperative that you equip yourself with the latest tools and techniques that would help you grow in your area.
SEO is a dynamic and challenging field for professionals. The technology is evolving leaps and bounds and with it comes myriad of challenges for those who want to keep up the pace. Recent advancements in Google’s ranking algorithms and its content processing technologies have altogether changed the game of SEO. Technologies such as voice search, and visual search are also adding to the avenues of ranking on SERPs. In view of these changes, Keenly Digital has hand picked 5 top trends that will dominate the Search Engine Marketing for the year 2020, and onward. These trends are there to stay, so it is advised that the same should be followed by SEOs for online success.