First of all, we completed a full website audit. This allowed us to specify the flaws that the website had. The analysis revealed poor on-page SEO done by the previous agency.
Keyword Research
Second step in the process was keyword research. As always we researched and found some long tail keywords with high search volume and low competition. After keyword multiplication, we had a huge repository of keywords to write content about.
On-Page & Technical SEO
Our content writing team took on the task of writing killer content around the new and old keywords. We also optimized the old content and removed anything that was unnecessary. Furthermore, we also improved the technical part of SEO including speed, siloing, structuring etc.
Off Page SEO
After having everything in place, we started an extensive link building. Our outreach team won us some of the great inbound links. With an integrated digital marketing approach, we were able to meet our targets.