Apollo Electric NYC - SEO by Keenly Digital
Apollo NYC reached out to us seeking help in SEO. The project was complex given the level of competition in the niche.
Our team decided to take the challenge and then proved its mettle. Today, Apollo NYC ranks on the first page of SERP for the key terms agreed between Keenly Digital and Apollo NYC.
Challenge
Apollo Electric Incorporation is a group of top electricians working in the New York, USA. The brief was simple. The company wanted its website to rank on the first page of Google SERP for a highly competitive keyword, “electrician provider in New York.”
We were given 6 months to rank a DA 3 website against the competitors such as Yelp. Taking it as a challenge for our company, we embarked on this mission of SEO.
Solution
First of all, we completed a full website audit. This allowed us to specify the flaws that the website had. The analysis revealed poor on-page SEO done by the previous agency.
Second step in the process was keyword research. As always we researched and found some long tail keywords with high search volume and low competition. After keyword multiplication, we had a huge repository of keywords to write content about.
Our content writing team took on the task of writing killer content around the new and old keywords. We also optimized the old content and removed anything that was unnecessary. Furthermore, we also improved the technical part of SEO including speed, siloing, structuring etc.
After having everything in place, we started an extensive link building. Our outreach team won us some of the great inbound links. With an integrated digital marketing approach, we were able to meet our targets.
The Result of Our Work
- First Page Ranking on Google SERP.
- Top Position on Map Pack
- 63% Improvement in Conversion Rate.
- 200% More Traffic
