Maid Pro – Digital Marketing by Keenly Digital

Maid Pro - Digital Marketing by Keenly Digital

maid pro 1
Maid Pro contacted us seeking a proposal on Digital Marketing services, specifically on lead generation campaigns. 

Keenly Digital took the project and got its proposal approved within one week of first contact. Nonetheless, the next 4 months transformed the agency experience of Maid Pro, and we made it our permanent client.

Brief

Brief

Maid Pro is one of the top housemaid providers in the US. The business is old, yet they were not getting enough conversions to sustain their online ad budget. The company tasked us to create and run a huge advertising campaign for two months.

Maid Pro wanted us to generate leads and create brand awareness. Among other tasks were on-page optimization for their website’s NY landing page, and content creation for their blogs.

Solution

Solution

Keyword Research

We researched new keywords with high search volume and low competition. Then our dedicated SEO experts multiplied those keywords to create new ideas for the content writers.

On-Page Optimization

The website had several broken links, and the internal linking was not that strong. As a starting point, we optimized the web-pages with meta tags, and speed improvements. Later we removed the dead links and de-indexed them from search engines. We also re-wrote the content copy and added various Call to Actions (CTAs).

Lead Generation

After clearing path for ad campaigns, we moved on to creating lead generation campaigns. Our focus was on a specific audience, and in 3 days we were able to create a look-alike audience and from there their was no stopping us. 100-150 leads per day became a new normal for our prestigious client.

 

The Result of Our Work

It took us around one month to optimize each and every thing. Once things were in line, our advertisement campaigns sky rocketed lead generation and conversion rates.
  • 100-150 leads a day.
  • Top Position on Map Pack
  • 77% Improvement in Conversion Rate.
  • 150% More Traffic 
  • 700% Increase in Engagement Rates.
img
4.1% CTR
31% less CPA
150% ROI